Use of colour
The main page use a basic white colour for the background, and basic black colour on the broader to indicate links to other areas and advertisement. The colours used with the links on the broader is a rainbow-ish colour with pretty much every colour.
On the front page, various colours were used in the background, the background is actually a photo taken in one of the venues of the nation-wide concert. I think this is trying to represent what the venue is actually look like, as seen in the concert name, the venue is set up as a circle, and in the centre of the circle there's a tower, and that tower is called "The Tower of Wish".
The main purpose of the use of colours is that the J-pop group EXILE trying to show Love, Dream and Happiness by the method of entertainment, so they used joyful colours such as pink, red sky blue and other soft colours on the concert website. According to a blog post written by
About the fonts of EXILE TRIBE, the web designer used rainbow colours to indicate that EXILE TRIBE is a joyful and happy group of young Japanese individuals who are full of energy and passion. According to an article by on Sitepoint "Typography is one of the most important aspects of responsive web design, and optimizing your fonts for mobile devices is an absolute necessity if you want your content to be palatable across all screen sizes. " The web designers actually did a pretty good job related to typography on this website, every font and ebery detail is easy to read, clear to see, and that could make this website very user friendly towards the general viewers. Musical instruments are located on both side of the EXILE TRIBE symbol, this may represents the method of entertainment of showing Love, Dream and Happiness, musical instruments that is used by everybody nowadays to represent entertainment to the audience and other people. The instrument is coloured in gold because most trumpets and saxophones are golden and it has a rich and colourful feeling that will be given to whoever is looking at it.
Advertisement
There’s only a few advertisements
that are on this webpage, which is a link says "BUY 購入はこちら" that will lead you to a online shop
where you can purchase the DVD and Blu-ray discs for the recordings of the
entire concert which is published by EXILE’s own publishing company you can
purchase the DVD item on major online stores such as Amazon and other well
known stores around Japan, which of course it's only available in Japan. The other link that says "EXILE TRIBE サーキット"which means "Exile Tribe Circuit "will lead you to another nline
store that will allow you to purchase EXILE’s other merchandises apart from the
concert DVDs , for example t-shirts, key chains and other entertainment related
merchandises. EXILE’s company is not like other companies that are making money
through trading, they do business by entertaining their fans throughout Japan
and some parts of the world, so they did not make a big effort on trying so
hard to sell their merchandises.
Links to other areas
The links are on the left hand side
of the main page, is shows in English “EXILE TRIBE, MOVIE, PHOTO GALLERY, LIVE
DVD & BLU-RAY INFO” the tall colourful fonts. First of all the EXILE TRIBE
bottom will lead you into the description on EXILE TRIBE, on how they form
together, their spirit on entertaining their fans. The MOVIE tab will take you
to a YouTube channel that will allow you to view some of the videos taken in
the concert. There’s a interesting feature in the PHOTO GALLERY section, it’s
when the view click into a single image, it creates a slide show on the whole
entire gallery so views don’t get bored when viewing the photos. DVD &
BLU-RAY INFO will show you a few different versions of the concert DVDs you can
purchase online. On the bottom left of the site you will find links that will
let you to share this website with others through social networking sites like
Twitter and facebook. If the viewer doesn’t know who EXILE TRIBE is, there’s a
link on the bottom right hand side of the main page, it will lead you to EXILE’s
official webpage where the viewer can find out more about the famous J-pop group
and gain more knowledge about who they are and what they do. Compare to EXILE’s
main website, this tour website is just gives the viewers a basic knowledge on
the concert tour that the J-pop group held in Japan nationwide in 2012, it does
not give any other information, if the viewer does not know who EXILE is, then
the EXILE main website is the place to go to find out more about the famous
j-pop group, it can be who they are, what they do, and any other information
about EXILE.
In conclusion,the web
designers and developers done a great job on this website, everything is
user-friendly and clearly visible. The use of colours are just a wonderful
piece of work that gives viewers a very good and relax feeling when viewing the
page. Just like Jennifer Kyrnin (2012) wrote on About.com, the article said: "You need to explore the space and layout, handle fonts and colors, and
put it all together in a format that puts your message across." And eventually the web designers done and very excellent job on this tour website.
References
How Colors Help Make Websites Successful. Retrieved from http://www.1stwebdesigner.com/design/colors-in-web-design-make-websites-successful/
Responsive Web Design: Using Fonts Responsively. Retrieved from http://www.sitepoint.com/understanding-responsive-web-design-how-to-manage-fonts/
Kyrnin.J (2012) Web Design Basics. Retrieved from http://webdesign.about.com/od/webdesignbasics/u/webdesignbasics.htm
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